Turn search demand into qualified conversations.
Mayan builds and manages the complete lead-generation system—campaigns, conversion-focused landing pages, call and form tracking, CRM routing, retargeting, and rapid follow-up—so every inquiry has a clear path from first click to booked opportunity.
Strategy · Campaigns · Landing Pages · CRM · Follow-Up · Reporting
Built in Plainfield, New Jersey. Serving businesses nationwide in English, Spanish, and Portuguese.
- SearchSomeone searches for your service✓
- ClickYour ad or listing earns the click✓
- Landing pageA focused page built to convert✓
- Qualified inquiryCall or form meets your criteria✓
- AI / CRM follow-upRouted and answered fastActive
- AppointmentA booked conversation
Clicks do not create growth. A connected follow-up system does.
Most campaigns lose opportunities between the click and the conversation. The ad may attract attention, but the landing page is unclear, tracking is incomplete, or the inquiry is answered too late. Mayan connects every stage so your team can see where leads come from, respond quickly, and improve performance using actual conversion data.
Capture intent
Reach people actively searching for the services you offer in the markets you serve.
Accelerate response
Route calls and forms directly into an organized follow-up process instead of leaving opportunities waiting.
Measure the pipeline
Track sources, inquiries, appointments, and cost per lead so decisions are based on results—not assumptions.
First-party tracking and ongoing optimization can improve efficiency and cost per lead over time.
Six connected stages. One accountable team.
Search demand → campaign → landing page → lead capture → CRM → rapid follow-up → appointment → reporting and optimization.
- 01
Strategy
Offer positioning, market demand, competitors, service areas, lead criteria, budget, and cost-per-lead targets.
- 02
Audience acquisition
Google Search, appropriate local-intent placements, paid social, retargeting, and campaign segmentation by service and location.
- 03
Conversion experience
Fast, mobile-first landing pages with focused messaging and clear call, text, form, or scheduling actions.
- 04
Tracking and attribution
Measure phone calls, form submissions, source, campaign, service, location, and meaningful conversion actions.
- 05
CRM and follow-up
Send each inquiry into the appropriate pipeline and trigger rapid email, SMS, or AI-assisted follow-up when authorized.
- 06
Optimization
Review search terms, targeting, creative, landing-page behavior, lead quality, appointment outcomes, and cost per lead.
Everything between the search and the conversation.
Campaign channels and deliverables are selected according to the client’s market, goals, budget, platform eligibility, and approved scope.
Build the foundation first. Then turn on the traffic.
Foundation
- Define services, markets, audiences, and qualified-lead criteria
- Complete demand and competitor research
- Establish campaign structure and measurement plan
- Build or optimize landing pages
- Connect call tracking, forms, CRM, and follow-up workflows
Launch
- Complete conversion and tracking quality assurance
- Launch approved campaigns
- Confirm lead routing and notifications
- Test calls, forms, SMS, email, and appointment actions
- Establish baseline cost and lead-quality data
Optimize
- Adjust keywords, audiences, locations, schedules, and budget
- Review lead quality and appointment outcomes
- Improve landing-page conversion performance
- Expand winning campaigns and reduce inefficient spending
- Deliver reporting with clear recommended actions
Timing varies by market, approvals, platform review, integrations, and asset availability.
Not every form submission should be treated the same.
Before launch, Mayan and the client establish what makes an inquiry relevant. Qualification may include the requested service, geographic location, urgency, budget, eligibility, and ability to contact the prospect. This gives the campaign a measurable standard for evaluating lead quality.
Example qualification framework
- Correct service requested
- Located within the approved service area
- Valid contact information
- Not identified as spam or solicitation
- Meets agreed campaign criteria
A connected system vs. disconnected marketing.
Know what you control.
You can see your campaigns, leads, and reports throughout our work together. Once your agreement is paid in full, the assets built for your business become yours to keep. Mayan’s own software and managed tools stay with Mayan, so your system keeps running smoothly while we manage it.
- Advertising accounts created for your business
- Your domain and the landing pages built for your campaigns
- Creative assets produced for your campaigns
- Campaign reports and performance history
- Mayan’s software, templates, and internal tools
- Tracking numbers and platform licenses provided through Mayan
- Automation workflows running inside Mayan’s systems
- Mayan AI™ and Mayan’s proprietary methods
See what created the inquiry—and what happened next.
Every month you see spend, inquiries, qualified leads, appointments, and cost per lead side by side—by source, service, and area—with the next action we recommend.
| Source | Service | Area | Inquiries | Qualified | Booked |
|---|---|---|---|---|---|
| Google Search | Kitchen remodel | Union Co. | 38 | 27 | 11 |
| Google Search | Bathroom remodel | Somerset Co. | 26 | 17 | 6 |
| Retargeting | Kitchen remodel | Union Co. | 19 | 12 | 5 |
| Paid social | Basement finishing | Middlesex Co. | 16 | 7 | 2 |
Shift budget toward the search campaign producing the most booked appointments, pause the lowest-quality keyword group, and test a shorter form on the landing page with the highest drop-off.
Built around how your industry buys—and what it is allowed to advertise.
Licensed professional? Mayan Lead Generation for Professionals gives agents, attorneys, providers and contractors a verified profile that appears where clients search.
For professionals →Straight answers before you start.
Let’s build your lead system.
Tell us what you sell, where you want to grow, and how your team currently handles new inquiries. Mayan will use that information to recommend the right campaign, conversion, and follow-up structure.