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Acquisition · Google Ads & Paid Search

Be the first answer when they search.

High-intent search advertising planned, written, tracked and optimized weekly—so every dollar targets someone actively looking for what you do.

Google Ads & Paid SearchLive
$31
Cost per lead
SearchPerformance MaxRetargeting
01 · Why it matters

Be the first answer when they search — here is why.

Search is the only channel where the customer tells you exactly what they want, right now. If you are not there, a competitor is—and they are paying for your customer.

#1 The first answer on Google takes the majority of high-intent clicks
0 waste Negative keywords and tight structure stop paying for the wrong searches
Weekly Bids, budgets and schedules tuned every week — inside your own account
02 · How it works · three phases, one team
1 Days 1–14

Build

  • Account structure by service line and geography
  • Keyword strategy incl. negatives to eliminate waste
2 Days 15–30

Launch

  • Ad copy testing and extensions (calls, locations, sitelinks)
  • Conversion tracking for calls, forms and bookings
3 Month 2 onward

Grow

  • Bid, budget and schedule optimization
  • Transparent reporting inside your own account
03 · The difference
Doing it alone×Guessing at spend and hoping the phone rings×Inquiries answered hours later — or never×No clear number for what worked and what it cost
Google Ads & Paid Search with MayanLanding pages built per campaign, not one homepage for everythingSearch data informs SEO and content prioritiesRetargeting audiences pass to Meta and YouTube
01Brand Strategy
02Website Experience
03Audience Acquisition
04Lead Capture
05AI Follow-Up
06Reporting & Optimization
04 · Built for these industries
Google Ads & Paid Search · Frequently asked questions
How much should a small business spend on Google Ads?

It depends on your market’s cost per click and how many leads you need. Mayan estimates clicks, leads and cost per lead before launch, and you can model your local market with Mayan OP™ first.

What is the difference between SEO and Google Ads?

Google Ads (SEM/PPC) buys a top placement today and you pay per click; SEO earns free rankings over time. Most businesses combine both — ads for immediate calls, SEO to lower cost over time.

How fast do Google Ads bring leads?

Search campaigns can produce calls within days of launch; the first weeks are a learning period while keywords, bids and ads are refined.

Do you manage Local Services Ads and Microsoft Ads?

Yes. Mayan manages Google Search, Performance Max, YouTube, Local Services Ads and Microsoft (Bing) Ads, with call and form tracking on every campaign.

Can you run Google Ads in Spanish?

Yes. We build and manage Spanish-language campaigns and landing pages alongside English ones.

Three ways to start

Add Google Ads & Paid Search to your business.

One team, one monthly plan, English · Español · Português. Run Mayan AI™ on your site, call a strategist, or start your project brief.