Mayan for Nonprofits · The Mayan Nonprofit Advertising Program
Year-round search advertising for your nonprofit. Funded through Mayan.
Through the Mayan Nonprofit Advertising Program, approved 501(c)(3) organizations receive a sponsored monthly search-advertising allocation — managed, optimized and reported by Mayan — so your cause appears the moment someone searches for it. You never pay for the ads; you pay Mayan once to set it up and qualify you.
Sponsored monthly ad allocation · never repaid3–4 weeks typical approval$0 in ad costs to your organization — ever
Four questions. Then we know.
Are you a registered 501(c)(3) charity in the United States?
Do you have a live website your organization owns?
Are you something other than a government entity, hospital/healthcare org, or school/university?
Will you keep ads mission-focused (no political or commercial content)?
Mayan eligibility read
Answer the four questions
Most community nonprofits, churches, foundations, arts and youth organizations qualify. Hospitals, schools and government bodies follow a different path — we can point you there.
—Valid 501(c)(3) charity status, verified by Mayan during onboarding—A live, secure (HTTPS) website with substantial content you own—Not a government entity, hospital, healthcare organization, school or university—Ads stay mission-focused: no political or purely commercial content—Mayan keeps the account in good standing: performance minimums, conversion tracking, monthly review
Start the application anyway
What matters most to you this year?
Average gift or ticket$75
Allocation put to work each month$8,000
Unmanaged accounts typically use under 10% of what they're approved for. Mayan's job is to use all of it, well.Donations raised · per year · from the program alone$120Kfrom 2K gifts at $75 average
Ad value put to work$96Kper year · $0 from you
Website visits64Kpeople searching for your cause
Gifts / orders2Kat 2.5% conversion
Estimates from nonprofit search benchmarks (~$1.50 average cost per visit, 2–5% conversion) and Mayan nonprofit campaigns — not guarantees. The allocation pays for search ads only; donations and tickets go to you.
Donations, tickets, website and awareness — built to work together.
Donation engine
A giving page that converts on a phone in under a minute, with recurring gifts by default.
- Stripe / PayPal / Apple Pay · Donorbox, Givebutter or Classy
- Monthly-giving upsell, tribute gifts, employer match prompt
- Thank-you automation, receipts and donor CRM sync
Event ticketing & processing
Galas, walks, concerts and fundraisers — sold, scanned and reconciled without spreadsheets.
- Tiered tickets, tables, sponsorships and add-on donations
- QR check-in, seating, waitlists, refunds and payouts
- Eventbrite, Givebutter or a branded checkout on your site
Website design
A site that passes program review and makes the mission obvious in five seconds.
- Mobile-first, accessible (WCAG 2.1 AA), HTTPS, fast
- Program, impact and donate pages built for search
- Bilingual English / Spanish / Portuguese on request
Brand awareness
Search, YouTube and local PR that puts your cause in front of the people who fund it.
- Sponsored search campaigns through the Mayan Nonprofit Advertising Program
- Video channel setup and nonprofit features
- Local press, community partners, business listings
Mayan Social Strategies™
Organic growth across Facebook, Instagram, TikTok, YouTube and LinkedIn — no ad spend.
- 90-day content system built around your stories
- Community, volunteer and donor spotlight formats
- Monthly reporting on reach, followers and actions
Program management & compliance
Sponsored accounts lose their allocation when the rules are missed. Ours don't.
- Performance floors, geo-targeting, keyword quality and conversion tracking
- Monthly optimization to actually use the full allocation
- Plain-English impact report for your board
Awareness you don't have to buy.
The sponsored allocation only buys search ads. Everything else — the community that shows up, shares and gives again — is built organically. Mayan Social Strategies is our 90-day system for growing a nonprofit's Facebook, Instagram, TikTok, YouTube and LinkedIn without ad spend.