WHY DO I NEED SEM
SEM & SEO often go hand in hand. While you do not need SEM to properly run your backend optimization you will need SEO to keep your SEM running smoothly. Lets simplify this.
SEM will take everything your business has created online and advertise it to a group of consumers that would have never discovered you without it. We primarily run PPC (pay-per-click) ads on search engines or social advertisement that generate hundereds of leads per month for your business.
This method allows even the smallest of businesses to compete with larger corporations. While it is certainly more expensive than the simple optimization of your website, it does have results that will astonish you.