SEARCH ENGINE OPTIMIZATION

SEO & SEM are often confused with one another or even used incorrectly when a company is explaining to the client so lets break it down for you.

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SEO is the use of selective keywords, meta descriptions, header tags, social pixels (integrations), defined URLs, and a layout of your website that increases the load speed.

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Basically, every component that allows a consumer to find your website easier and rank higher on website listings simply based on the back end coding and visibility of your website on other platforms. While SEM may use many of these features, understand that SEO does not delve into pay per click advertisements, social advertisements, or link building but rather builds your presence through organic search.