The mortgage industry is one of the most competitive businesses to jump into. Ratables are constantly changing and new technology is constantly being made to streamline the process and skip the phone calls.
Regardless of the technology or staff, you may have, it still comes down to generating leads. Through our experiences of marketing for small mortgage companies to national level industries, they all pay into Zillow or other database companies to receive call sheets and addresses. Mailers are sent and there is little to track in regards to how that mailer developed. The majority of the time, it ends up in the trash and now that lead is dead.
Through the use of email, text and social advertising, you can spend your money on the same audience and track how that advertising was addressed by the consumer. This can open up a world of possibilities when it comes to adding to your CRM and remarketing to potential leads that originally went dead because you were unable to keep in touch with that lead.